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Titles, Headings, and Page Descriptions

  Posted By: clearpath   |   Views: 1125  |   Words: 315  |   PDF View   |   Print View   |  HTML Version
  
 
Aside from the text of an article, keywords should be used within page titles, headings, and page descriptions as well. This serves two purposes. First, when users see these words within the titles and headings, which they will see before they begin to read any content, they know that this page will give them the information they want. Second, having these keywords in high places can improve a search engine ranking.

Titles and Headings

As many keywords as possible should be integrated into titles and headings. Some writers may be tempted to write funny or joke headlines, but that’s not the most effective use of these important headers. If a site is about classic cars, the words “antique cars,” “classic cars,” or “vintage cars” should be used as much as possible in headings and titles. For example, good titles include, “Taking care of classic cars for life,” or “Changing the oil in vintage Chevy trucks.” On the other hand, headings like “Changing oil” or “Taking care of your car,” aren’t specific enough and don’t fit with the “classic” and “vintage” keywords.

Page Description

A page description is a short and concise description of a page that should run about 200 characters or less, including spaces. Users often read this page description when they find a page online, and search engines will read the description and scan the contents for keywords, so as many keywords should be used as possible. If the classic car site were about classic car maintenance, the page description might say, “The official website of classic, vintage, and antique car care and maintenance. Learn hands-on how to fix and maintain your classic car.” This description is only about 115 characters, so there is still room for improvement. Writers should use as many of those 200 characters as they can, and include as many keywords as possible in natural speech, but avoid simply listing keywords.


About the Author

Clearpath Technology is a SEO Firm providing Link Building, Search Engine Optimization and Internet Marketing services. For more details, visit http://www.clearpathtechnology.com or visit physically at Clearpath Technology, 2nd & 3rd Floor, Anshul Plaza, Sector-10, Plot-8, Dwarka, New Delhi-110075, India. You can also call ÷9958844066 or toll free 1-877- 453- 8080.

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